GemSurf is building the world's largest and most trusted jewelry supplier directory — one in-person visit at a time.
2
Verified Suppliers
12,733
Total in Directory
<1%
Verification Rate
100%
In-Person Visits
The jewelry industry has a trust problem. Buyers spend hours searching for suppliers online, only to find outdated listings, fake profiles, and self-reported credentials. There is no reliable way to know who is real before making contact.
GemSurf exists to solve this. We are creating a directory where every verified listing has been personally visited by our team. We meet the owner, photograph their work, ask the hard questions, and publish what we find. No exceptions, no shortcuts.
We do not list everyone. We verify in person.
Step 1
Our team sources jewelers, gemstone dealers, and industry suppliers from trade fairs, shows, and referrals worldwide.
Step 2
A GemSurf team member physically visits the business — at their booth, workshop, or showroom. We see their products first-hand and take professional photos.
Step 3
We sit down with the owner and ask the questions buyers actually want answered: How long have you been in the trade? What do you specialize in? How do you source your materials?
Step 4
We capture a short video conversation with the owner — a genuine look at who they are, what they do, and why they love the trade.
Step 5
We write up the complete profile — photos, contact details, product categories, owner bio, specialties, and years in business. The jeweler doesn't need to do a thing.
Step 6
Once the profile is live, the business receives the Verified by GemSurf badge — telling every buyer on the platform that we have been there and we stand behind this listing.
“I've been in the diamond trade for 43 years and I've never had someone come to me, photograph my work, and ask the right questions. GemSurf did exactly that — and now buyers can see who I am before they even call.”
David Joffe
David Joffe Diamonds, Johannesburg
Verified suppliers receive more than a digital badge. They get a physical package — a printed certificate, a countertop badge, and a QR code that links directly to their verified profile.
A premium printed certificate for framing and in-store display.
A durable countertop display badge. Customers scan it to see the full verified profile.
Take it to JCK, Baselworld, or any show — it works on a booth table just as well.
We include unverified businesses so buyers can see the full scope of the industry. These are businesses we know exist — from trade registers, fairs, and referrals — but haven't visited yet. Their profiles are minimal and clearly marked Awaiting Verification.
Our team visits new businesses every week. When we do, we take photos, conduct the interview, film the video, and publish the full profile.
Diamond Status gives you full, unmasked access to every verified supplier — complete profiles, direct contact details, owner video interviews, and verified certifications.
Access complete, unmasked profiles for every verified supplier — product information, owner bios, years in trade, and full business descriptions.
Watch exclusive video conversations with the owners of verified businesses. Get a genuine sense of who they are before making contact.
View verified certifications, industry memberships, and credentials for every supplier. Know exactly who you are dealing with.
Get direct phone numbers, email addresses, and social profiles for every verified supplier. No middlemen — connect directly.
Be the first to see new verified suppliers as they join the platform. Diamond Status members get early access before listings go public.
Browse verified suppliers from major jewelry markets worldwide — from Antwerp and Tel Aviv to Bangkok, Mumbai, and Hong Kong.
Step 1
Tell us about yourself and your business.
Step 2
We review every application to maintain quality.
Step 3
Unlock every profile, video, and contact detail.
Three principles guide everything we do at GemSurf.
Every verified listing represents a real business that our team has physically visited. When a buyer sees the Verified badge, they know a real person was there.
We show buyers exactly what we found — professional photos, owner interviews on video, honest descriptions, and verified credentials. Nothing is hidden.
We do not verify everyone. Our badge is not for sale. It is earned through a rigorous in-person process, and that exclusivity is what makes it meaningful.
Every supplier that carries the GemSurf Verified badge has been visited in person by a member of our team. We have sat with the owner, photographed their work, filmed a conversation, and reviewed their credentials. This is not a paid badge — it is earned, and we stand behind every listing that carries it.
If we have not been there, we do not verify it. It is that simple.
Browse verified jewelers and gemstone dealers — each one personally visited and profiled by the GemSurf team.
