In 2015, one of our directors, Mr. Premal Shah launched a new company Eco Brilliance, specializing in lab grown diamonds. He chose to pursue this line keeping in mind the social and environmental benefits of lab grown diamonds. Premal believes in ethical fashion that is eco-friendly and above all affordable. Eco Brilliance is an end to end partner for jewelry retailers and wholesalers in USA, Europe, Hong Kong and India, offering the entire spectrum of supply and services.