Over 70 years ago, my father, Alexander Hasenfeld, began his career in the diamond industry. He started the business with one premise and a philosophy which resonates just as much today as it did back in 1948 : “Do what you do best, and do it better than anyone else”. We take those words to heart and it is in that belief that we have become one of the leading Diamontaires in the industry. We say that, not to boast, but with a reverence for the companies who have allowed us to be who we are today