Established in New York City over 40 years ago and headquartered in the famous Diamond and Jewelry District of New York, RIU Jewels is led by the 5th generation of the Kotahwala family. RIU Jewels prides themselves on the principles of quality, service and value, which has led to international success and recognition. They currently staff over 200 highly qualified jewelry professionals, including GIA graduates. RIU Jewels is constantly evolving and innovating. Our team of fashionistas observe tr